For years, delivery centres (DCs) and Global Capability Centres (GCCs) were seen as the "efficiency team"-the reliable crew working behind the scenes to keep costs low. But the script is changing. Today, GCCs & DCs are stepping out of the shadows and using technologies like Automation, Analytics and GenAI to become the innovation engine of the entire company.
It’s no longer just about doing things cheaper; it’s about doing things smarter and leading the way for the rest of the organization.
We are moving away from measuring success just by "how many people are working" or "did we hit the deadline." Instead, we’re looking at real-world impact:
Standard automation (like RPA and smart workflows) is the foundation. It’s not about replacing people; it’s about removing the robotic parts of human jobs.
The real opportunity for GCC and DC leaders over the next few years isn't just a tech upgrade-it's a rebrand. By mastering GenAI, automation and analytics, these centres are proving they aren't just a "low-cost" option. They are the place where the company’s future is being built. They are redefining "operational excellence" as something that doesn't just save money, but actually drives the business forward.